Organized by a team of undergraduate students from the John Molson School of Business at Concordia University, the competition provides a new and innovative format that is unique to case competitions worldwide; a distinct format that will test both academic wit and business savvy.

In addition, participants will have the opportunity to discover the beauty of Montreal and its many attractions - while interacting with their fellow peers, as well as industry professionals. The competition consists of three stages; two preliminary stages and one final stage. For the preliminary stages, teams will be divided into five divisions, each comprised of four universities. Teams will receive points for their performance relative to the other teams in their respective division. The universities with the highest cumulative scores (in their respective division) in the preliminary stages (stage 1 & 2), will advance to the final stage.