This annual competition, now in its 18th year, is geared toward undergraduate college students involved in retail planning, visual merchandising, and branding programs.
This competition will be an excellent opportunity for you to get real-life retail design experience.
Participate in this competition and you may win grants and have your designs come to life!
This challenge will allow you to "turn clicks into bricks", allowing for the virtual to become reality!
Most companies expand an established brick-and-mortar retail presence to online retail. This challenge will do the opposite.
A successful online brand, Bonobos has only two physical stores to date. As such, this year's design challenges will be a part of the brand's initial development of a physical presence.
1. Visual Merchandising Challenge
Task: Create a window display and an entry merchandiser that successfully communicate the Bonobos brand.
Requirements:
- The window display and merchandising pieces will be used in a "pop-up" temporary shop.
- The space will be located in the hip, urban Meatpacking District of New York City.
2. Store Design Challenge
Task: Design a 1,250 sq. ft. pop-up environment.
Requirements:
- The environment will be a street-level raw "gallery-like" space, 25 feet wide x 50 feet deep, with a ceiling height of 14 feet.
- The space will be located in the hip, urban Meatpacking District of New York City.
Application Details:
- Complete and submit an online entry form and disclaimer and then mail entry booklet to be received by Nov. 1, 2012.
- Students may only enter ONE category; either the visual merchandising category or the store design category.
- The student’s name and school name is not to be visible anywhere on the presentation pages or cover.
- Each entry must include an entry form and disclaimer clipped to the back of the entry.
- Complete and submit an online copy of the entry form as well as print a copy of the entry form along with the disclaimer, and include both completed and signed forms with your entry.
- Students must also submit a copy of their entry on a CD or DVD in a PDF format along with the entry. Please make sure to label the CD or DVD. And, reduce the file size of your pdf.
- Students are advised to keep a copy of their entries, as entries will not be returned.
