KOKUYO DESIGN AWARD is an international competition for product design that aims to co-create with talented designers and support their activities.

KOKUYO DESIGN AWARD 2024, with its theme “primitive”, is looking for product designs that will remain as the essentials in the future by going back to fundamental quality of our familiar tools used in working, learning, and living. The key points for judging the entries are whether they “The idea´s clarity”, “The idea highlights social issues”, and “The design’s potential to become a product”. Student entrants will also be eligible for the New Generation Award, established exclusively for them, to encourage coming up with unique ideas and challenging oneself unbound by conventional thinking with anticipation for success in what they do in the future. KOKUYO’s Purpose is, “Bringing you a tomorrow you can’t wait for.”

We will select up to 10 outstanding entries that, based on their presentation sheets, make us “feel that their futures will be exciting.”