Barilla Pasta For Special Moments

Barilla and Desall invite you to design new pasta shapes that can celebrate special moments and/or seasonal events, providing a unique consumer experience that involves aesthetic, functional, and gastronomical aspects of the product.

The moments of consumption that Barilla wants to explore are:

Togetherness
New Year
Back to School
Summer
The proposed pasta shape must be aesthetically appealing and functionally able to combine with the condiment to create a polychromatic effect and offer a gourmet experience. These shapes should be clear, definite, new, and able to create curiosity during the purchase/choice phase. They should also inspire consumer creativity in product use.

Different characteristics of the pasta format can be designed and adjusted according to the type of consumption moments (Togetherness, New Year, Back to School, Summer). For example, the surface finish (from super smooth to super rough), size, structure, cooking time (related to thickness and shape), color (based on the raw material), etc. These and other parameters, beyond just the shape, will contribute to creating a user experience consistent with the chosen consumption moments.

You can also think of a new concept relating to shape transformation during the cooking phase, creating a metamorphosis thanks to heat and moisture.

Please note that shapes that are self-explanatory or overly figurative, already available on the market, and common are out of scope and not of interest to Barilla.

For more info: https://bit.ly/Barilla-Pasta-Special-Moments

Contest Timeline

Upload phase: 31 May 2024 – 10 September 2024 (1.59 PM UTC)
Concept review: 11 June 2024 (1.59 PM UTC)
Client vote: from 10 September 2024
Winner announcement: tentatively by the end of November 2024
Award

€12000

Eligibility Criteria

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

For more info: https://bit.ly/Barilla-Pasta-Special-Moments